Multimedia Content Distribution Management Using a Distributed Topology

Advertising plays an important role in order for many companies to promote their products and services. It can be expensive to place advertisements with no guarantees that the message will reach the intended persons. In this field, targeted advertising is the mainstream strategy to captivate the potential consumer. People are used to see advertisements everywhere they go in many different forms. One of those is the use of screen displays that are believed to make the ads more engaging. However, using digital screens to advertise may lead to some issues, like down times or unwanted error messages from the device that controls the screens. This can cause a bad experience for both the target audience and the advertiser. This thesis was developed within the scope of a project called Vixtape. It’s a platform with the goal of turning any public screen into an ads displaying device and in the process reward the screen owner by exposing ads to the target audience. It also has the mission of giving the end user a optimal technological experience, no flaws and highly efficient. All these characteristics are accomplished by the use of a new open source technology called Interplanetary File System (IPFS), that allow devices to share content between them in a Peer-to-Peer (P2P) topology. This content distribution method saves Internet bandwidth to the end user (i.e., the Vixtape service client) and also enables the devices to work offline in case their Internet connection drops. This will greatly reduce the common problems seen with ads screen, thus giving a better experience to both the audience and the end user. By the end of this document one can see that, adding a distributed topology to the Vixtape platform increased the Internet usage efficiency of the ads devices by always having up-to-date content available. This avoids that a device unnecessarily requests content from any of the other devices that had previously requested it. Additionally, a strategy to target a given audience was employed in order to choose the right ads to play. This further increases the maximum potential consumers the advertisements are shown to